Govone is the place where the Magical Land of Christmas was founded more than ten years ago. The center is located in the province of Cuneo, halfway between Alba and Asti and about 60 km from Turin.

Among the most precious strengths of the territory, Govone boasts the charming Castle, which is part of the Savoy residences included in the list of World Heritage by UNESCO. Every year, it becomes the heart of the Magical Land of Christmas.

From November 17 to December 23, 2018, every Saturday and Sunday, Govone will host the traditional Christmas Market, two big shows dedicated to families and many other events to experience and share the magic of Christmas.


17 – 18 – 24 – 25 November
1 – 2 – 8 – 9 – 15 – 16 – 22 – 23 December


10:00 – 19:00

The House of Santa Claus


Gloria in excelsis – The Nativity scene and its symbols

A journey to discover the origins of the Nativity scene through projections, setting-up and sacred art objects.
The exhibition starts with the first sacred representation of the Nativity, commissioned by St. Francis in Greccio in 1223, which led to the custom of setting up the scene of Jesus’s birth in churches, until reaching the homes of the aristocracy in the seventeenth century as a symbol of luxury and power. Over time, the hut with the Nativity has become the heart of a sort of play, a “set” composed of popular figures, traders and shepherds responding to a precise symbolism, whose meaning is explained in the exhibition.
The setting up of some lay nativity scenes, together with images of sacred art, will allow visitors to distinguish between the elements of the Nativity scene coming directly from the evangelical story and the elements that are the result of popular tradition.
The exhibition also dedicates a space to the setting up of modern Christmas cribs made of different materials.

Visit to the Castle

The castle of Govone is a UNESCO World Heritage Site, famous for its interiors and eighteenth-century garden.
The castle was a fortress in the Middle Ages. It was rebuilt in its present Baroque form by the Counts Solaro. Purchased by the Savoy family towards the end of the 18th century, it was chosen by Carlo Felice as a summer resort.
Where: in Govone (Cn), entrance next to the main entrance of the Castle.
When: From November 17 to December 23, 2018, every Saturday and Sunday.
Hours: 10 a.m. – 11:15 a.m. – 2:00 p.m. – 3:15 p.m.


Lunch at the Locanda (Inn)

The Locanda of the Magical Land of Christmas is located in Govone. It is managed by Catering Cantamessa and offers traditional dishes, prepared with the most genuine ingredients: an ideal solution to turn lunch into a special experience to share with friends and the whole family!
You can book a table in advance directly online. There are menus for children, celiacs and vegetarians.
To access the Locanda, simply book through the internet platform (from the end of September) or directly upon arrival in Govone. Inside the Locanda, there is a bar service.


The Christmas Shop

After last year’s success, the shop of the Magical Land of Christmas is back with a space entirely dedicated to wine and special products and sponsors; there are many wines selected for the public by sommeliers and producers who will let visitors to taste them and purchase bottles and various products in gift boxes or simply for the Christmas Dinner with the family.

It will be located in the courtyard of the left wing of the Castle of Govone and furnished with taste, so as to create a unique environment where you can also stop to better appreciate a good glass of wine. The great protagonists of the territory, wine and food, are available in the courtyard of the Castle.

Street food

Beyond the typical food consumption, you can enjoy street food at the many stalls located between the Avenue and the Castle, which prepare food using local ingredients and award-winning raw materials. This street food tells the story of the area with delicacies such as chickpea flour, gourmet pizza, vegetarian dishes and many typical desserts and cakes; you can also taste the traditional recipe of Baratti & Milano hot chocolate, the small Savoy pastry shop and much more.

How to arrive

GPS coordinates: 44°48′N 8°06′E

From Torino – Piacenza (A21):

Take the Exit Asti Est; take Strada Statale 231 in direzione Alba; at the 18° Km, turn right to Govone.

From Torino – Savona (A6):

Take the exit Mondovì; at the roundabout take the first exit Alba-Carrù; follow the road Alba-Carrù; at the roundabout take the second exit Torino-Alba-Bra; follow the provinciale 12 for 15 km; at the croassroad turn left Torino-Bra-Alba for 500 mt; turn right Alba-Barolo-Novello towards Alba for 15 km; take A33 towards Asti; follow the road to Asti; take the exit GOVONE (right after the castle); cotinue for Govone for 2 km; park in Canove di Govone.