• Christmas shop

The Christmas shop

From 18th November to 17th December

From 10.00am to 7.00pm


The Christmas Shop is a unique and fascinating space located next to the Castle where food, wine and Christmas come together to offer you an unforgettable sensory experience.

If you are looking for a particular gift or simply want to immerse yourself in the tastes and flavours of our land, the Christmas Shop is the perfect place for you.

The Christmas Shop is also a space dedicated to tasting our delicacies. Here, you can taste our products, discovering the secrets and flavours that make them unique. Thanks to the presence of the producers, you will also have the opportunity to meet the protagonists of the local food and wine world.

In short, the Christmas Shop is the perfect place to immerse yourself in the Christmas atmosphere and discover the delights of our territory, all in a single space dedicated to food and wine.

Access to the Christmas Shop is free and does not include architectural barriers.


Come arrivare


10 km

from San Damiano

14 min.

19.9 km

from Asti

19 min.


From 18th November to 17th December

From 10.00am to 7.00pm

  • 18-19 November
  • 25-26 November
  • 2-3 December
  • 8-9-10 December
  • 16-17 December

How to reach Govone

Giachino bus shuttles

It is possible to use the shuttle service only (Giachino bus lines) with the special route ASTI-GOVONE-ASTI departing from Asti (Movicentro BUS STATION PIAZZALE MEDAGLIE D'ORO).

The cost of the ticket is 3.40 for a single journey, which can be purchased on board the bus or on the Trenitalia website (currently being updated).

The shuttle service will ONLY be available on the weekends of the event and on 8th December. You can find all the info about timetables at this link.

Departure from Asti
Movicentro autostazione piazzale Medaglie d'Oro
  • 09:20
  • 10:20
  • 11:20
  • 12:20
  • 13:20
  • 14:20
  • 15:20
  • 16:20
  • 17:20
Departure from Govone
Via Boetti
  • 10:10
  • 11:10
  • 12:10
  • 13:10
  • 14:10
  • 15:10
  • 16:10
  • 17:10
  • 18:10

Plan a holiday

Plan your magical trip

Do you wish an immersive experience in the magical Christmas village? Are you organising a group or a tour?