The structures of the Product Club
The CLUB OF PRODUCT is a form of aggregation between factories to create a touristic specific product for a particular market.
It is a new form of offer placed towards competitive and strategic niches to diversify the touristic proposal in a new way.
It is an action that makes an epocal change in the promotion vision and strategy and in the commercial business, placing at the first place, of the travelling motivation, the thematic experience instead of the destination.
Included in the CLUB there are the structures and services that seek to offer the most competitive experience in the Christmas world.